Why is the Virgin of Guadalupe celebrated on December 12? According to tradition, the Virgin of Guadalupe appeared four times to Juan Diego on the Tepeyac hill. The last of these miraculous encounters took place on December 12, 1531 A little history According to popular traditions, on Tuesday, December 12, 1531, the Virgin of Guadalupe appeared to the indigenous Juan Diego for the fourth time. The incident happened very early in the morning when the native of Cuautitlán went out in search of help for his sick uncle. The Patron Saint of Mexico met the humble man next to "Pocito" where she told him that his uncle was already healthy. Thus, he asked him to climb to the top of the Tepeyac hill where he would find some roses, at a time and in a place where they did not bloom, which he could gather and bring before the bishop as proof of his miraculous encounters in which requested the construction of a temple in the vicinity of the place. Around noon, Juan Diego was receiv...